UPEI students win major international competition

UPEI Business students Jordan McNally, Jingshu Zhang, Kristina MacLean and Janell MacDonald recently took first place in Wing Lung Bank International Institute for Business Development (IIBD) Case Competition in Hong Kong. The theme was “Value Creation Through Branding” . Students worked under pressure and a tight deadline to solve a real world business problem and form action-oriented recommendations.

From second left, Kristina MacLean, Janell MacDonald, Jingshu Zhang and Jordan McNally accept their first place award from a representative of IIBD Case Competition

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UPEI students win major international competition

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